Despite the volatility of crude oil prices, profitability within the fuel retailing sector is continuing. Diesel sales are increasing but petrol is the highest seller. Industry ownership is fluid as fuel retail outlets are being sold by petrol companies to supermarket chains. Profitability may be impacted as consumers adopt vehicles with alternative drive trains (i.e. electric powered). This is offset by the growing numbers of Australian registered vehicles requiring fossil fuels. (Source: Magner, L. IBISWorld. Feb 2017)